“We think of cross-sectional stunts, the more unorthodox the synergy the better, as a defining mark of our collab era. But more than four decades ago — long before Fendace or Arc'teryx X Jil Sander — fashion powerhouse Fiorucci conceived of an acutely precocious exercise in confluence, and, quite literally, driving the hype, it came in the form of a four-door sedan. To make their bonkers art car, the brand, then renowned for their baby angel tees and ahead-of-the-times stretch jeans, joined forces with Alfa Romeo automobiles, Pirelli tires, and radical Italian architects Ettore Sottsass and Andrea Branzi (who’d soon after start the Memphis movement, infamous for PoMo furniture befitting Pee-wee’s Playhouse).”